Marketing Analytics Specialist
Atlanta, GA, United States
USD 75K-105K (estimate) Mid-level Full Time
Tasks
- Analyze marketing performance data
- Build reporting dashboards
- Collaborate with marketing and IT teams
- Create recurring and ad hoc KPI reports
- Develop audience files for targeting
- Document measurement and reporting standards
- Implement campaign tracking
- Set up UTM parameters and event tracking
- Troubleshoot tracking tags and pixels
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution | Conversion Tracking | Dashboard Reporting | Data Visualization | Display Advertising | Event Tracking | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Insight Tag | LinkedIn Insight Tag | Looker Studio | Meta Pixel | Paid Search | Paid Social | Tag Manager | UTM parameters
Education
N/A
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