Especialista de Marketing Analytics (SP, RJ ou BH)
Tasks
- Analyze funnel cohorts retention churn and unit economics
- Build and maintain executive dashboards
- Build and maintain operational dashboards
- Convert strategic metrics into operational insights
- Coordinate BU requests with data team
- Define metrics and data quality standards
- Develop Multi Touch Attribution model
- Develop recurring reports and analyses
- Ensure metric consistency and reliability
- Govern UTMs and tracking events
- Monitor analytics trends and innovations
- Partner with product and engineering on tracking
- Restructure tracking and performance measurement model
- Support data-driven culture
- Support experiments and tests
- Translate business needs into technical requirements
Perks/Benefits
- Afya Whitebook premium subscription
- Afya iClinic premium subscription
- Day off on birthday
- Dental insurance
- Discount on degree and postgraduate courses
- Extended parental leave
- Gympass/Wellhub
- Health insurance
- Hybrid work
- Language Learning Academy
- Leadership development program
- Life insurance
- Meal and food allowance
- Multibenefits Card
- Online psychology services
- PLR
- Remote work flexibility
- Training courses platform
- Transportation allowance
- Women mentorship program
Skills/Tech-stack
Attribution Modeling | BigQuery | Churn analysis | Cohort Analysis | Data Governance | Data Quality | Databricks | Event Tracking | Excel | Funnel Analysis | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Multi-Touch Attribution | Multi-touch) | PowerBI | Python | Retention analysis | SQL | Salesforce | Tag Manager | UTM | Unit economics
Education
N/A
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