Vice President, Consumer Experience, Insights & Analytics
AAO Milwaukee - 750 W Virginia St, United States
USD 150K-240K (estimate) Executive-level Full Time
Tasks
- Advocate for customer needs in executive meetings
- Analyze and report CX metrics NPS CSAT and trends
- Configure digital analytics tools for accurate data collection
- Create customer experience vision and roadmap
- Define and monitor customer focused KPIs
- Define customer initiatives milestones and resources
- Drive CX innovation with new technologies and methodologies
- Educate stakeholders on analytics tools and capabilities
- Establish marketing econometrics channel performance and marketing efficiency KPIs
- Evaluate emerging analytics technologies and measurement approaches
- Govern customer journey ownership across stages
- Identify root causes and actionable insights
- Implement and manage digital data collection platforms
- Lead consumer and marketing analytics agenda
- Lead mentor and manage analytics team
- Lead multi touch attribution and marketing mix modeling
- Manage reporting forecasting and insights for growth retention and share of wallet
- Monitor GenAI impacts on analytics strategy
- Oversee data storytelling reporting and insights
- Partner with operations strategy and IT teams on VoC utilization
- Use voice of the customer programs to improve customer journey
Perks/Benefits
Skills/Tech-stack
AI machine learning | Attribution Modeling | CSAT | Cloud Data | Cloud Data Platforms | Customer Experience | Data Governance | Data Storytelling | Data Visualization | Data analytics | Data cloud | Data platforms | Digital analytics | Forecasting | Google Analytics | KPI | Machine Learning | Marketing Econometrics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | NPS | Predictive Modeling | Real Time | Real-time analytics | Retention analytics | Salesforce Data Cloud | Salesforce data | Share Of Wallet | Statistical Analysis | Voice of the Customer
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