GenAI Creative Optimization/Performance Analyst
Tasks
- Analyze cross channel content performance
- Build dashboards for real time tracking
- Conduct attribution measurement
- Create analytics solutions
- Design test learn optimization plans
- Develop predictive models
- Explore generative AI analytics capabilities
- Implement marketing mix modeling
- Integrate audience insights from multiple sources
- Map performance data to creative recommendations
- Run brand lift studies
- Set and evaluate KPIs
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | Audiense) | B testing | Brand Lift | Brandwatch | Dashboarding | Data Visualization | Data integration | Excel | Experiment design | Generative AI | Google BigQuery | KPI Tracking | Language Models | Language Processing | Large Language Models | Machine Learning | Marketing Mix | Marketing Mix Modeling | Meta Data | Mix Modeling | Natural Language | Natural Language Processing | Predictive Modeling | Python | SQL
Education
N/A
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