GenAI Creative Optimization/Performance Analyst
Tasks
- Aggregate and analyze multi source audience data for insights
- Analyze content performance and deliver data driven recommendations
- Build dashboards for real time performance tracking
- Conduct media mix modeling for performance evaluation
- Develop analytics solutions and predictive models
- Develop test learn and optimize plans for content improvements
- Evaluate measurement techniques including attribution and brand lift
- Explore emerging GenAI analytics capabilities
- Set track and evaluate KPIs for cross channel generative AI content
Perks/Benefits
- N/A
Skills/Tech-stack
Attribution Modeling | Brand Lift | Brand-Lift-Analysis | Dashboarding | Data Analysis | Data Storytelling | Excel | Generative AI | KPI Tracking | Language Processing | Lift analysis | Machine Learning | Marketing Analytics | Marketing measurement | Media mix modeling | Mix Modeling | Natural Language | Natural Language Processing | Predictive Modeling | Prompt engineering | Python | SQL
Education
N/A
Roles
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