Digital Product Analytics Lead
Tasks
- Analyze conversion funnel
- Analyze user behavior
- Build event taxonomies
- Conduct tracking audits and improvements
- Define analytics metrics
- Develop dashboards and reports
- Ensure GA4 data integrity
- Govern data and tracking
- Implement digital measurement strategy
- Manage Google Tag Manager tracking
- Measure feature adoption
- Validate data layer and tracking integrations
Perks/Benefits
- Annual profit-sharing
- Discounts on products and services
- Extended parental leave
- Gympass
- Health insurance
- Hybrid work
- Life insurance
Skills/Tech-stack
Behavior Analysis | BigQuery | Conversion funnel | Conversion funnel analysis | Dashboarding | Data Governance | Data Layer | Event Tracking | Funnel Analysis | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | JavaScript | Looker Studio | Power BI | SQL | Tableau | Tag Manager | User Behavior | User Behavior Analysis | VTEX | Web Analytics
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