Marketing Analytics - Assistant Vice President
Salt Lake City, Utah, United States
R
USD 90K-110K Executive-level Full Time
Tasks
- Analyze marketing and CRM data across platforms
- Automate and standardize reporting with self service dashboards
- Communicate insights to technical and non-technical audiences
- Define and document metrics and KPIs
- Deliver recurring performance reports and executive scorecards
- Design Tableau dashboards for campaign performance
- Develop campaign hierarchies for reliable reporting
- Identify trends issues and optimization opportunities
- Maintain UTM standards and campaign tracking governance
- Partner with teams to structure data pipelines and schemas
- Perform marketing data analysis and interpretation
- Translate business goals into reporting and insights
- Validate data accuracy and identify discrepancies
Perks/Benefits
- Employer paid dental
- Employer paid vision
- Employer-Matched Retirement Plan
- Flexible remote work Friday
- Parental leave
- Subsidized healthcare
- Telemedicine
- Unlimited paid time off
- Virtual mental health counseling
Skills/Tech-stack
Attribution Modeling | CRM Integration | Campaign reporting | Conversion path analysis | Dashboard architecture | Data Pipelines | Data Quality | Data Validation | Data schemas | Excel | GA4 | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | HubSpot | Looker Studio | Marketing Analytics | Path analysis | Performance optimization | Power BI | Salesforce | Tableau | Tableau calculations | Tag Manager | UTM | Web Tracking
Education
N/A
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