Group Director, Analytics (Audience)
Tasks
- Advise on data governance
- Design end-to-end audience models
- Develop audience frameworks
- Evaluate measurement initiatives
- Guide predictive analytics
- Improve marketing effectiveness
- Lead audience strategy
- Manage analytics teams
- Present to stakeholders
- Translate complex analytics into strategies
Perks/Benefits
- 401k
- Diversity initiatives
- Flexible work arrangements
- Health insurance
- Learning & development
- Paid time off
- Parental leave
- Pension
- Reimbursement programs
- Sabbatical
Skills/Tech-stack
A/B | A/B Testing | AI | Audience Segmentation | B testing | Channel performance | Clustering | Cross-channel | Cross-channel performance | Data Ecosystems | Data Ethics | Data Governance | Data Visualization | Data strategy | Identity resolution | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | Privacy regulation | Privacy regulation compliance | Python | R | Regression Analysis | Regulation compliance | SQL | Statistical modeling | Tableau
Education
Regions
Countries
States
Cities
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