Growth Analytics Lead - India
Plant and Business Unit Head Office - Mumbai, India
INR 2516K-4000K (estimate) Senior-level Full Time
Tasks
- Apply social listening insights to growth agenda
- Conduct pricing research and price pack architecture analysis
- Develop prescriptive analytics for business decisions
- Forecast category growth and integrate into business plans
- Improve MMM cycle time and reduce costs
- Lead growth analytics team in India
- Lead workshops with stakeholders and align on learnings
- Manage marketing mix modeling projects
- Perform econometric modeling for ROI measurement
- Present dashboards reports and recommendations
- Produce ROI analyses for stakeholders
- Run pricing simulators and threshold and quartile analysis
- Validate forecasts and recalibrate models
Perks/Benefits
Skills/Tech-stack
Business Intelligence | Dashboards | Data Visualization | Econometric Modeling | Forecasting | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Pack Architecture | Price Pack Architecture | Price elasticity | Pricing | Project Management | ROI analysis | Social Listening | Statistical modeling
Roles
Analytics Lead | Growth Analytics | Growth Analytics Lead | Lead
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