Growth Analytics Lead - India
Plant and Business Unit Head Office - Mumbai, India
INR 3000K-4000K (estimate) Senior-level Full Time
Tasks
- Build comparability across brands and markets
- Conduct performance appraisals
- Conduct pricing simulations
- Create consolidated in market performance reporting
- Develop brand drivers modeling inputs
- Develop prescriptive analytics for business growth
- Drive econometric modeling
- Forecast category growth
- Improve MMM process cycle time and cost
- Lead growth analytics sub team
- Lead social listening analytics
- Manage marketing mix modeling projects
- Mentor analytics team
- Organize debrief workshops and stakeholder alignment
- Present insights to drive business actions
- Produce ROI analyses and actionable insights
- Run pricing research and price pack architecture analyses
- Validate and recalibrate forecasting models
Perks/Benefits
Skills/Tech-stack
Dashboarding | Data Modeling | Demand forecasting | Econometric Modeling | Excel | Forecasting | Marketing Mix | Marketing Mix Modeling | Marketing ROI | Marketing Research | Mix Modeling | Pack Architecture | PowerPoint | Price Pack Architecture | Price elasticity | Pricing Analytics | Project Management | Retail Sales Analytics | Retail sales | Sales analytics | Social Listening | Statistical Analysis
Education
Bachelor of Engineering | Bachelor of Science | Master of Arts | Master of Business Administration | PhD
Roles
Analytics | Analytics Lead | Analytics Manager | Growth Analytics | Growth Analytics Lead | Lead | Manager
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