Growth Analytics Lead - India
Plant and Business Unit Head Office - Mumbai, India
INR 2516K-3356K (estimate) Senior-level Full Time
Tasks
- Conduct econometric modeling
- Create dashboards and reporting
- Develop brand driver modeling and measurement inputs
- Develop prescriptive analytics for business growth
- Drive social listening analysis and insights
- Forecast category growth for annual and strategic planning
- Improve MMM process cycle time and cost
- Integrate forecast into annual business plan
- Lead growth analytics team
- Manage marketing mix modeling projects
- Mentor and manage team performance
- Optimize media spend using MMM learnings
- Plan and facilitate debrief workshops with stakeholders
- Prepare ROI analyses and actionable insights
- Present insights to business stakeholders
- Run pricing simulators and scenario analysis
- Standardize metrics definitions and inputs for comparability
- Support pricing analytics and price pack architecture analyses
- Validate forecast and recalibrate models
Perks/Benefits
Skills/Tech-stack
Dashboarding | Data Visualization | Econometric Modeling | Excel | Forecasting | Marketing Mix | Marketing Mix Modeling | Media optimization | Mix Modeling | Power BI | PowerPoint | Price Pack Architecture | Price elasticity | Pricing Analytics | Project Management | ROI analysis | Retail Analytics | Scenario Analysis | Social Listening | Statistical Analysis
Education
Bachelor of Science | Master of Arts | Master of Business Administration | PhD
Roles
Analytics | Analytics Lead | Growth Analytics | Growth Analytics Lead | Lead
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