Digital Analytics Specialist
London, 20 Farringdon Road, United Kingdom
GBP 40K-54K (estimate) Mid-level Full Time
Tasks
- Analyze web traffic and user engagement
- Audit digital analytics tagging
- Collaborate with marketing teams on ROI
- Collect and clean datasets
- Create KPI dashboards and reports
- Define digital analytics measurement strategy
- Design dataLayer structures
- Develop and validate marketing mix models
- Develop tagging requirements with stakeholders
- Implement digital analytics tools
- Optimize conversion rates
- Present insights to non-technical stakeholders
- Track digital campaigns performance
Perks/Benefits
- Career development
- Counselling
- Employee assistance programme
- Flexible work policies
- Mental wellbeing support
- Paid time off
- Parental leave
- Private healthcare insurance
- Private pension plan
- Volunteering days
Skills/Tech-stack
Adobe Analytics | Adobe Launch | Contentsquare | Conversion Rate | Conversion rate optimization | Data Quality | Data Visualization | DataLayer | Decibel | Google Analytics | Google Tag | Google Tag Manager | Journey analysis | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | Rate optimization | Tableau | Tag Management | Tag Manager | Tagging | Tealium | User Journey | User Journey Analysis
Education
N/A
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