Data Analytics and CRM Manager
Guangzhou, Guangdong, China
R
CNY 240K-330K (estimate) Mid-level Full Time
Tasks
- Collaborate with analytics and data teams
- Define digital messaging propositions
- Deliver digital messaging campaigns
- Develop decision strategies and arbitration
- Implement next best action logic
- Manage end to end messaging development
- Measure and evaluate campaign performance
- Monitor post-release performance
- Perform campaign lead generation analysis
- Serve as Pega decisioning subject matter expert
- Support UAT for decisioning changes
- Support post implementation messaging
- Track and monitor campaign performance
- Translate customer objectives into eligibility rules
- Validate production decisioning outcomes
Perks/Benefits
Skills/Tech-stack
Arbitration | BigQuery | Campaign Management | Campaign Measurement | Contact policies | Customer Decision Hub | Decision strategies | Digital messaging | Eligibility rules | Email | MMS | Marketing Analytics | Next Best Action | Pega Customer Decision Hub | Pega decisioning | Prioritization | Push Notifications | Python | SMS | Tableau | UAT
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
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