Analista de Web Analytics
Tasks
- Analyze user behavior across platforms
- Audit data collection
- Build attribution and propensity models
- Build raw and refined datasets
- Conduct funnel, cohort, and segmentation analysis
- Create dashboards and reports for self service analytics
- Design and analyze A/B and multivariate tests
- Develop analytics data pipelines
- Document analytics processes
- Ensure data quality consistency and reproducibility
- Implement alerts for data anomalies
- Implement digital event tracking
- Investigate root causes of data anomalies
- Maintain dataLayer
- Model web analytics data with SQL
- Monitor and analyze e commerce metrics
- Produce actionable reporting for stakeholders
- Provide technical reference for web analytics projects
- Support paid media decisions with attribution analysis
Perks/Benefits
- Childcare support
- Dental insurance
- Flexible schedule
- Health insurance
- Home office
- Legal social financial support hotline
- Life insurance
- Meal on site
- Private retirement plan
- Product Discounts
- Public transit subsidy
- Wellhub
Skills/Tech-stack
A/B | A/B Testing | Attribution Modeling | B testing | BigQuery | Cloud platform | Data Governance | Data Modeling | Data Pipelines | Ecommerce analytics | Google Ads | Google Analytics | Google Analytics 4 | Google Cloud | Google Cloud Platform | Google Tag | Google Tag Manager | JavaScript | Looker Studio | Meta Ads | Multivariate Testing | Power BI | Python | ROAS) | SQL | Server Side | Server-side Tagging | Statistical significance | Tag Manager | VTEX
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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