Head, Campaigns and Digital Analytics
Taguig, Metro Manila, Philippines
PHP 480K-660K (estimate) Executive-level Full Time
Tasks
- Analyze data for mobile app KPIs growth
- Conduct post-campaign analysis
- Distribute leads to channels
- Establish and review KPIs and performance targets
- Extract and optimize leads
- Generate post-campaign reports
- Identify success metrics for campaigns
- Investigate promo related complaints
- Lead people and manage teams
- Monitor campaign performance
- Monitor mobile application statistics
- Oversee campaign design and execution
- Plan marketing and non marketing calendars
- Run portfolio actions based on historical performance
- Run test and learn programs to recommend improvements
- Size campaign base and analyze drop offs
- Support business continuity through succession planning
- Support promo fulfillment from eligible base to incentives
- Use web analytics to analyze customer journeys and funnels
Perks/Benefits
Skills/Tech-stack
Customer Journey | Customer journey analysis | Data Analysis | Funnel Analysis | Google Analytics | Journey analysis | KPI Management | Lead optimization | MS Excel | SQL | Test and learn
Education
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