Head de Marketing Intelligence & Performance Analytics
Tasks
- Analyze channel audience creative messaging offer and journey performance
- Build integrated marketing performance insights
- Conduct incremental and contribution analysis
- Create executive narratives for stakeholders
- Develop audience segmentation and data activation strategy
- Generate analytics and recommendations for marketing investment
- Lead A B testing and continuous learning
- Lead and develop the analytics team
- Lead marketing intelligence strategy
- Partner with technical and business teams to improve analysis
Perks/Benefits
- Childcare assistance
- Dental insurance
- Food Voucher
- Gym membership
- Health insurance
- Life insurance
- Maternity leave extension
- Meal voucher
- Online therapy
- Paternity leave extension
- Transportation benefits
- Wellness program
Skills/Tech-stack
A/B | A/B Testing | Adtech | Attribution | Audience Segmentation | B testing | Business Intelligence | CDP | Clean rooms | Collaboration Platforms | Data Analysis | Data Collaboration | Data Governance | Data collaboration platforms | Growth analytics | Incrementality analysis | Marketing Analytics | Marketing performance | Marketing performance measurement | Martech | Performance Measurement
Education
N/A
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