Head of Digital Experience & Conversion Rate Optimization (Remote)
Tasks
- Advise on post conversion product experience
- Build content engine for organic traffic
- Build landing page testing program
- Build measurement frameworks
- Collaborate on marketing product handoff
- Conduct competitive analysis
- Define segmentation strategies
- Develop SEO strategy
- Drive experimentation and data driven decisions
- Execute AI engine optimization
- Implement marketing automation flows
- Implement personalization strategies
- Lead retention re engagement campaigns
- Manage SMS marketing programs
- Manage email marketing programs
- Migrate CMS to Webflow
- Model pre conversion attribution
- Optimize website conversion
- Orchestrate prospect journey
- Oversee nurture campaigns
- Own acquisition metrics and dashboards
- Present performance updates
- Run A/B tests
Perks/Benefits
- Access to telehealth services
- Flexible work arrangements
- Learning budget
- Medical, dental, vision benefits
- Professional development budget
Skills/Tech-stack
A/B | A/B Testing | Ahrefs | Attribution Modeling | B testing | Braze | Conversion Rate | Conversion rate optimization | Email Marketing | Engine optimization | Google Analytics | Intercom | Landing Page | Landing page optimization | Looker | Marketing Automation | Page Speed | Page optimization | Page speed optimization | Personalization | Rate optimization | SMS Marketing | Search Engine | Search engine optimization | Segmentation | Speed optimization | Technical SEO | Trustpilot | Unbounce | Webflow | Webflow CMS
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Cities
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