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Head of Marketing Data Science and Analytics

Cape Town, South Africa

ZAR 420K-516K (estimate) Executive-level Full Time

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Found 1d ago

Tasks

Define marketing KPIs and reporting standards
Define marketing analytics roadmap
Direct analytics and data science teams
Ensure data quality and measurement integrity
Establish measurement and insight frameworks
Own marketing measurement strategy
Partner with data engineering and AdTech teams
Present insights to senior stakeholders
Recommend marketing strategy and budget allocation
Translate business questions into analytical specifications

Perks/Benefits

Skills/Tech-stack

Attribution Modeling | Audience Segmentation | Business Suite | Campaign Manager | Cloud Data | Cloud Data Platforms | Consent Management | Customer Lifetime Value | DV360 | Data Pipelines | Data platforms | ETL | First-party data | Funnel Analysis | Google Ads | Google Tag | Google Tag Manager | Incrementality testing | Lifetime Value | LinkedIn Campaign Manager | Machine Learning | Marketing Mix | Marketing Mix Modeling | Meta Business | Meta Business Suite | Microsoft Dynamics | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Party data | Power BI | Python | R | SA360 | SQL | Salesforce | Tableau | Tag Manager

Education

Master of Science

Roles

Analytics | Analytics Leader | Director | Director, Marketing | Director, Marketing Analytics | Head | Head of Marketing | Head of Marketing Analytics | Marketing Analytics | Marketing Analytics Leader

Regions

Countries

States

Western Cape, ZA

Cities

Cape Town, Western Cape, ZA

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