Head of Marketing Operations & Analytics
Tasks
- Architect lead lifecycle infrastructure
- Build marketing analytics and reporting
- Define scoring models and routing logic
- Develop attribution models
- Drive marketing experimentation and optimization
- Ensure data quality and consent management
- Implement and optimize marketing automation tools
- Lead AI and automation adoption
- Lead and develop global team
- Manage marketing operations budget and vendor contracts
- Own marketing data governance and compliance
- Own marketing technology stack
- Partner cross functionally with revenue operations and sales
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Attribution | Automation orchestration | B testing | CRM | Consent Management | Customer Relationship Management | Customer relationship | Data Governance | Data Pipelines | Data Visualization | Experimentation | Lead Scoring | Marketing Analytics | Marketing Automation | Marketing Data Pipelines | Marketing data | Pipeline Analytics | Privacy Compliance | Relationship Management | SQL | Sales Pipeline | Sales Pipeline Analytics | Vendor management
Education
N/A
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