Director, Digital Marketing, Operations & Analytics
No. Andover, MA Chestnut St., United States
R
USD 170K-240K (estimate) Executive-level Full Time
Tasks
- Advance ecommerce and digital channel growth
- Build attribution models
- Develop digital marketing strategy
- Drive AI and automation adoption
- Drive SEO and SEM performance
- Ensure CRM integration and marketing automation workflows
- Establish data governance standards
- Execute digital marketing operating roadmap
- Implement governance and intake prioritization processes
- Lead digital experience and customer journey design
- Lead website operations and user experience improvements
- Manage agency and consulting partnerships
- Manage content enablement and accessibility
- Manage marketing operations service levels
- Operate CRM and marketing automation
- Oversee analytics, dashboards, and reporting
- Own marketing technology architecture
- Own website strategy and conversion optimization
- Partner to improve product content and digital merchandising
Perks/Benefits
Skills/Tech-stack
AI Automation | Accessibility | Attribution Modeling | CRM | Conversion Rate | Conversion rate optimization | Customer Journey | Customer journey mapping | Data Governance | Digital marketing | Ecommerce | Engine optimization | Executive reporting | Journey Mapping | Marketing Automation | Marketing Technology | Marketing operations | Personalization | Project Delivery | Rate optimization | Search Engine | Search Engine Marketing | Search engine optimization | User Experience | Web Analytics | Web Performance
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
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