I&F Decision Sci Practitioner Sr Analyst
Mumbai, MDC2C, India
INR 2771K-4064K (estimate) Senior-level Full Time
Tasks
- Build audience segments
- Build interactive campaign dashboards
- Conduct pre- and post-campaign analysis
- Develop automated scheduled reports
- Document audience build and measurement logic
- Execute customer segmentation
- Flag campaign performance anomalies
- Maintain data quality in CRM systems
- Run campaign performance reporting
- Track marketing ROI metrics
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Campaign | Attribution Modeling | B testing | CDP | CRM Analytics | Customer Lifetime Value | Customer Segmentation | Data Analysis | Excel | Lifetime Value | Looker | Machine Learning | Marketing Analytics | Marketing Cloud | Marketing ROI | Power BI | Python | RFM Analysis | SQL | Salesforce Marketing | Salesforce Marketing Cloud | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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