Senior Data Scientist – Intelligent Media Targeting
Hyderabad, TS, India
INR 3000K-5000K (estimate) Senior-level Full Time
Tasks
- Apply model explainability with SHAP
- Build and deploy marketing mix models
- Build production ready data science workflows
- Collaborate on scalable data pipelines
- Conduct A B testing for marketing impact
- Design customer segmentation models
- Develop Python analytics frameworks
- Develop customer targeting and recommendation models
- Engineer customer and transaction features
- Mentor junior team members
- Perform causal inference and incrementality testing
- Translate analytics into business recommendations
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | Adstock | Attribution | B testing | Causal Inference | Clustering | DBSCAN | Data Engineering | Data Pipelines | Deployment | Effectiveness Measurement | Elasticity | Experimentation | Feature Engineering | Gaussian Mixture Model | Generative AI | Incrementality testing | K-Means | LIME | LLMs | Machine Learning | Marketing Effectiveness Measurement | Marketing Mix | Marketing Mix Modeling | Marketing effectiveness | Mix Modeling | Model Governance | Monitoring | Multi-Touch Attribution | Multi-touch) | NumPy | Pandas | Prompt engineering | Python | RFM | SHAP | SQL | Scikit-learn | Silhouette score | Stability analysis | Statistical modeling
Education
Roles
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