Marketing Data Scientist Senior Associate - Consumer Bank
Tasks
- Advance analytical methods while maintaining controls environment
- Analyze deposit marketing initiatives and provide campaign insights
- Build and maintain data visualization for stakeholder presentations
- Create and evaluate incrementality and statistical significance
- Design and analyze experiments including A/B testing
- Develop present value models and assumptions for acquisition quality
- Partner with stakeholders to collect data and refine strategies
- Support budgeting forecasting using return on investment and cost benefit evaluations
- Translate analytical results into business recommendations
Perks/Benefits
- Backup childcare
- Financial coaching
- Health insurance
- Mental health support
- On-site health and wellness centers
- Retirement savings plan
- Tuition reimbursement
Skills/Tech-stack
A/B | A/B Testing | B testing | Benefit Analysis | Cost Benefit | Cost-Benefit Analysis | Data Visualization | Data analytics | Experiment design | GitHub Copilot | Incrementality testing | Present Value Modeling | Present value | Python | R | Return on Investment | SQL | Statistical significance | Tableau | Value modeling
Education
Roles
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