Senior Staff, Data Scientist (Incrementality and Attribution)
Tasks
- Architect marketing mix modeling and multi touch attribution models
- Design incrementality measurement frameworks
- Enable team with modeling best practices and code quality
- Lead incrementality testing strategy
- Optimize marketing budget allocation
- Translate business growth requirements into production solutions
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | B testing | Causal Inference | Double Machine Learning | Machine Learning | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | SQL | Statistical modeling | Synthetic controls | Uplift Modeling
Education
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