Data & Analytics Specialist
Tasks
- Align metrics across teams
- Analyze campaign and cross channel performance
- Build interim web based reporting solutions
- Collaborate with cross functional Brand Digital PR CRM teams
- Consolidate data from multiple platforms into unified reporting
- Define tracking standards for UTM parameters event tracking conversion tracking
- Design and maintain dashboards
- Develop and maintain KPI framework
- Ensure data accuracy and consistency across platforms
- Identify gaps in data collection and tracking
- Integrate multi source data into dashboard platform
- Prepare data pipelines for future integration
- Produce regular performance reports
- Recommend improvements to campaign effectiveness audience engagement conversion performance
- Translate data into actionable insights
Perks/Benefits
- N/A
Skills/Tech-stack
Analytics GA4 | Conversion Tracking | Data Visualization | Digital Marketing Analytics | Digital marketing | Event Tracking | Excel | Google Analytics | Google Analytics GA4 | Google Sheets | Looker Studio | Marketing Analytics | Power BI | SQL | Tableau | UTM parameters
Education
Roles
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