Data Scientist, Marketing Analytics
Memphis, TN, United States
USD 56K-94K (estimate) Mid-level Full Time
Tasks
- Analyze marketing incrementality
- Build channel response models
- Build churn models
- Build propensity to purchase models
- Conduct matched market or synthetic control tests
- Develop marketing mix models
- Lead geo experimentation design
- Operationalize models with internal teams
- Perform statistical power and MDE calculations
- Recommend channel budget allocation
- Reconcile MMM outputs with internal experiments
- Translate analytics into executive recommendations
- Validate data sources and improve model accuracy
Perks/Benefits
- 401k company match
- Career growth
- Dental insurance
- Employee discounts
- Flexible spending accounts
- Health savings account
- Life insurance
- Long-term disability
- Medical insurance
- Mental health support
- Paid time off
- Short-term disability
- Stock purchase plan
- Tuition reimbursement
- Tuition support
- Vision insurance
- Wellness rewards
Skills/Tech-stack
Bayesian Modeling | CDP | Causal Inference | Churn modeling | Cloud Data | Cloud data warehousing | Cloud platform | Customer Segmentation | Data Validation | Data Warehousing | Excel | Experimental Design | Geo-experimentation | Google Cloud | Google Cloud Platform | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Propensity Modeling | Python | R | SQL | Statistical Power | Synthetic control | Tableau
Education
Bachelor of Engineering | Bachelor of Science | Master of Science | PhD
Roles
Analyst | Data Analyst | Data Scientist | Marketing Data Analyst | Scientist
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