Lead Analyst, Channel Analytics
Bangalore, India
R
INR 2516K-3380K (estimate) Senior-level Full Time
Tasks
- Apply AI and advanced analytics to media optimization
- Build automated analytical workflows
- Conduct ad hoc deep dive analysis
- Develop executive ready narratives
- Own channel efficiency frameworks
- Recommend channel budgets
- Reduce friction and improve efficiency through technology
- Troubleshoot paid media data issues
Perks/Benefits
- N/A
Skills/Tech-stack
Ad Serving | Ad tracking | Analytics | Artificial Intelligence | Attribution Modeling | Channel attribution | Correlation Analysis | Cross-channel | Cross-channel attribution | Data Infrastructure | Data pipeline | Databricks | Descriptive Statistics | Display Advertising | Inferential Statistics | Mobile Advertising | Multi-Touch Attribution | Multi-touch) | Paid Search | Paid Social | Programmatic Advertising | Python | R | Regression Analysis
Education
Roles
Analyst | Analytics Analyst | Channel Analytics Analyst | Lead | Lead Analyst
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