Lead Analyst – Self Directed Marketing Analytics
Malvern, PA, United States
USD 105K-135K (estimate) Senior-level Full Time
Tasks
- Acquire integrate and analyze structured and unstructured data
- Analyze historical and campaign data to identify trends drivers and opportunities
- Collaborate with Marketing Customer Experience Design Engineering and Finance to deliver integrated insights
- Create visualizations and presentations to translate insights into actions
- Develop PowerPoint presentations for analysis insights and recommendations
- Develop expertise in audience targeting client journey analytics campaign analysis marketing channels and content performance
- Document processes and share learnings
- Ensure data quality accuracy and analytical integrity
- Identify opportunities to improve business outcomes
- Lead analytics projects through completion
- Maintain recurring dashboards reports and analytic processes
- Partner with stakeholders to understand objectives and analytical needs
- Perform regression and experimentation
- Promote analytics best practices and continuous improvement
- Provide clear updates to stakeholders
- Serve as subject matter expert for analytics organization
- Translate requirements into structured analytical approaches
Perks/Benefits
Skills/Tech-stack
Audience targeting | Campaign Analysis | Client Journey Analytics | Content Performance | Dashboarding | Data Analysis | Data Management | Data Quality | Data Visualization | Data integration | Experimentation | Journey Analytics | Marketing Analytics | Marketing channels | PowerPoint | Regression Analysis | Reporting | Structured data | Unstructured Data
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
Roles
Analyst | Data Analyst | Lead | Lead Data | Lead Data Analyst
Regions
Countries
States
Cities
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