Lead Digital Analytics & Adobe Customer Journey Specialist

Mumbai Central Avenue, India

INR 2500K-4064K (estimate) Senior-level Full Time

@ M...

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Found 15h ago

Tasks

Analyze acquisition engagement retention and conversion journeys
Analyze user behavior across digital channels
Build and maintain reporting suites dashboards and insight packs
Build measurement plans for campaigns and digital initiatives
Champion data quality and continuous improvement
Create measurement frameworks KPIs and dashboards
Design event tracking strategies data layers and tagging requirements
Develop advanced analysis beyond standard reporting
Ensure analytics governance and tracking QA processes
Facilitate workshops to define measurement and tracking requirements
Investigate resolve tracking issues and data quality concerns
Lead analytics solution design and optimization
Maintain documentation for tracking specifications and measurement frameworks
Monitor campaign performance and provide insights
Monitor privacy compliance and data governance policies
Oversee Adobe Tags implementation and configuration
Own and maintain digital tracking frameworks
Support attribution and digital marketing performance reporting
Translate data into business narratives and recommendations
Translate stakeholder requirements into analytics solutions

Perks/Benefits

Skills/Tech-stack

Education

N/A

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Lead Digital Analytics & Adobe Customer Journey Specialist

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