Lead, Marketing Analytics
Tasks
- Analyze campaign structure media selection and creative performance
- Develop marketing performance measurement frameworks
- Ensure data accuracy and troubleshoot tracking issues
- Integrate marketing automation CRM and analytics data
- Lead media tagging tracking and data implementation
- Measure KPIs conversion tracking and attribution
- Monitor paid media performance and optimize spend
- Perform deep dive analysis to find trends and opportunities
- Present insights and recommendations to stakeholders
- Produce reports and dashboards for stakeholders
- Support A/B testing and experimentation
Perks/Benefits
- N/A
Skills/Tech-stack
A/B | A/B Testing | Adobe Analytics | Attribution Modeling | B testing | Business Manager | CRM | Conversion Tracking | Excel | Experimentation | Facebook Business | Facebook Business Manager | Google Ads | Google Analytics | Marketing Automation | Media Tagging | Paid media | Power BI | Programmatic Advertising | SQL | Tableau
Education
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