Lead Marketing Analytics Specialist
IN-Gurugram-Office, India
INR 2700K-4200K (estimate) Senior-level Full Time
Tasks
- Adopt and optimize analytics and martech tools
- Analyze email marketing performance
- Collaborate with sales product digital web research and marketing operations
- Conduct pipeline health conversion and velocity analysis
- Create data narratives for senior stakeholders
- Deliver executive ready insights for leadership
- Develop predictive analytics for marketing strategy
- Develop prescriptive analytics for marketing strategy
- Ensure analytics measurement and data governance best practices
- Ensure data quality and standardization using UTMs
- Influence decisions through data driven storytelling
- Manage multiple projects and cross vertical initiatives
- Measure campaign effectiveness using multi touch attribution
- Optimize email segmentation and lifecycle journeys
- Own analytics and insight roadmap
- Perform A B testing and engagement optimization
- Perform funnel diagnostics
- Provide mentorship to junior analysts
- Translate business problems into analytical frameworks
Perks/Benefits
- N/A
Skills/Tech-stack
6sense | A/B | A/B Testing | Attribution Modeling | B testing | Customer Relationship Management | Customer relationship | Data Governance | Data Visualization | Dreamdata | Email Analytics | Funnel Analysis | Google Analytics | Google Analytics 4 | Marketing Analytics | Marketing Technology | Multi-Touch Attribution | Multi-touch) | Pardot | Power BI | Predictive Analytics | Prescriptive Analytics | Relationship Management | Salesforce | Tableau
Education
N/A
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