Lead Marketing Data Analyst (x/f/m)
Paris, Paris, France
R
EUR 60K-78K (estimate) Senior-level Full Time
Tasks
- Build retention curves by cohort
- Build unified conversion path view
- Create AI assisted narrative summaries
- Define and document conversion definitions
- Deploy scoring model to CRM
- Design lead scoring machine learning model
- Detect dashboard anomalies
- Develop forecasting models
- Ensure data availability and reliability
- Identify churn moments
- Identify data quality issues
- Measure incrementality with tests
- Perform LTV and SAC by channel segment cohort
- Pilot multi touch attribution model
- Produce monthly LTV SAC reporting
- Run exploratory data analysis
- Support marketing mix modeling analysis
- Track team acquisition attribution LTV SAC performance
- Translate data needs into data requirements
- Update scoring model with new data
Perks/Benefits
- Coaching program
- Health insurance
- Meal vouchers
- Mental health program
- Paid time off
- Partial remote work
- Public transport reimbursement
Skills/Tech-stack
Amplitude | Attribution Modeling | BigQuery | Causal Impact | Cohort Analysis | Data Pipelines | Data Quality | Data Warehousing | Growth analytics | Incrementality testing | LTV | Lead Scoring | Looker | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Metabase | Mix Modeling | Python | R | Retention analysis | SAC | SQL | Tableau
Education
N/A
Roles
Analyst | Data Analyst | Lead | Lead Marketing Data Analyst | Marketing Data Analyst
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