(Contract) Senior Data Scientist, Platform Inference - MarTech DS Measurement
Tasks
- Apply difference in differences methods
- Apply synthetic control methods
- Automate measurement systems
- Build data pipelines for measurement infrastructure
- Conduct sensitivity analysis
- Design build and maintain marketing mix modeling models
- Develop Bayesian marketing measurement models
- Develop and analyze geo experiments
- Estimate incremental channel contributions
- Implement unit testing and data validation
- Perform adstock and saturation modeling
- Refine prototypes into production grade systems
- Translate measurement findings into stakeholder narratives
- Validate marketing mix modeling models
Perks/Benefits
Skills/Tech-stack
Adstock | Bayesian Modeling | Causal Inference | Data Pipelines | Data Validation | Difference-in-differences | Geo-experiments | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Python | R | SQL | Saturation modeling | Synthetic control | Unit Testing
Education
Roles
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