Senior Manager, Campaign Strategy & Optimization
Tasks
- Analyze channel and program performance
- Define data requirements for customer communications
- Develop customer contact optimization strategy across channels
- Lead projects to enhance targeted customer conversations
- Manage campaign metadata and governance
- Manage customer communication framework across channels
- Oversee testing and validation of data elements
- Prioritize programs and channels using scoring and thresholds
- Provide change management for new processes and data
- Translate analytics into actionable insights
Perks/Benefits
Skills/Tech-stack
Analytics | Cloud Data | Cloud data environment | Data Validation | Data analytics | Data environment | Excel | Financial Analysis | Optimization | Performance reporting | Power BI | PowerPoint | Process Design | Process Governance | Project Management | SAS | SQL
Education
N/A
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