Manager - Brand, Social & Media Analytics
Tasks
- Analyze audience engagement analytics
- Build experimentation learning agendas
- Conduct creative effectiveness diagnostics
- Connect media exposure to business outcomes
- Deliver actionable insights for investment decisions
- Develop brand lift studies
- Develop consideration measurement
- Evaluate creator performance
- Evaluate influencer marketing programs
- Evaluate sponsorship and partnership effectiveness
- Lead brand media measurement
- Manage analytics resources
- Measure social listening insights
- Mentor media analysts
- Partner with senior stakeholders
- Translate MMM into media planning guidance
Perks/Benefits
- N/A
Skills/Tech-stack
Brand Lift | Brand lift studies | Creative effectiveness | Experimentation | Hypothesis Testing | Lift studies | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Power BI | SQL | Snowflake | Social Listening
Education
N/A
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