Manager, Consumer Performance Analytics
Tasks
- Analyze organic and paid media traffic
- Build quantitative analysis for stakeholder communication
- Collaborate with analytics teams to drive revenue
- Communicate risks and dependencies to stakeholders
- Continuously optimize consumer databases
- Continuously optimize lifetime value
- Deliver consumer performance analytics
- Deliver structured repeatable reporting
- Develop and implement analytics frameworks and toolsets
- Ensure analytics accuracy with QA
- Explain impact of segmentation and KPIs
- Generate insights from campaigns and promotions
- Manage multiple analytics priorities
- Monitor performance vs targets
- Optimize traffic and consumer targeting with data analysis
- Translate business questions into analytical approaches
Perks/Benefits
- N/A
Skills/Tech-stack
Airflow | Alteryx | Attribution | Campaign analytics | Data Modeling | Data Processing | Data Visualization | Data Warehouse | Data tracking | Databricks | Ecommerce | Exasol | Key Performance Indicators | Lakehouse | Performance indicators | PowerBI | Privacy Compliance | Python | R | SQL | Segmentation | Tableau
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
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