Manager , Data and Analytics

Kolkata, West Bengal, India R

INR 650K-1000K (estimate) Mid-level Full Time

@ H...

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Found 10h ago

Tasks

Advise audience segmentation approach
Assess data availability across databases
Build channel ready audience outputs
Consult with marketing managers
Coordinate dynamic personalization data tags
Define target audience rules
Design automated audience deliveries
Extract transform and segment customer data using SQL
Format email audience segments
Format in app audience segments
Format push audience segments
Format sms audience segments
Format web personalization segments
Optimize frequency capping
Propose alternative data attributes
Schedule automated audience deliveries
Translate campaign briefs into inclusion exclusion suppression logic
Validate campaign feasibility

Perks/Benefits

Skills/Tech-stack

Education

N/A

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Manager , Data and Analytics

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