Manager, Landing Page Optimization
Tasks
- Align with regional teams on CRO standards
- Analyze experiment data with statistical rigor
- Build dashboards to visualize test performance
- Collaborate with marketing and design teams
- Collaborate with regional marketing teams
- Connect web performance with Salesforce and Marketo
- Coordinate localization workflows
- Define and track key KPIs
- Define hypothesis-driven test plans
- Design and execute tests using Contentful
- Develop frameworks connecting media intent and on-page experience
- Manage CRO experimentation pipeline
- Monitor page speed UX quality and mobile responsiveness
- Own LPO experimentation roadmap
- Promote data-driven UX decisions
- Test message consistency between ads and landing pages
- Use behavioral tools to identify drop-offs
Perks/Benefits
Skills/Tech-stack
A/B | A/B Testing | B testing | Content Management | Conversion Rate | Conversion rate optimization | Data Analysis | Experimentation Tools | Growth Strategies | Heatmap analysis | Localization | Performance Marketing | Rate optimization | Statistical Analysis | Tag Management | User Experience | User psychology | Web Analytics | Web strategy
Education
Regions
Countries
States
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