Manager, Marketing Analytics, Burger King, APAC China
Tasks
- Build bottom up monthly forecast
- Conduct product mix analysis
- Define analytics agenda
- Deliver performance deep dives
- Drive digital best practice adoption
- Ensure digital KPI measurement
- Identify digital growth opportunities
- Integrate digital sales into market narrative
- Lead franchisee analytics partnership
- Manage and coach analysts
- Measure promotions marketing programs and new products
- Optimize channel mix and promotional targeting
- Perform sales decompositions
- Perform variance analysis and corrective actions
- Present monthly business reviews
- Provide analytical feedback and development plans
- Recommend product and sales channel actions
- Review pricing and competitive benchmarks
- Size and prioritize opportunities
- Synthesize brand planning analytics into market strategy
- Validate forecast assumptions with field teams and franchisees
Perks/Benefits
Skills/Tech-stack
AI forecasting | Business Intelligence | Channel Mix | Channel mix optimization | Competitive benchmarking | Dashboard Design | Digital Sales Analytics | Digital measurement | Digital measurement frameworks | Digital sales | Excel | Forecasting | Franchisee Analytics | Looker | Marketing Analytics | Measurement frameworks | Mix analysis | Mix optimization | Opportunity sizing | Pattern Recognition | Power BI | PowerPoint | Pricing Analysis | Pricing by Channel | Product Mix Analysis | Product mix | Promotion analysis | Promotional Targeting | SQL | Sales Decomposition | Sales analytics | Self-serve | Self-serve reporting | Tableau | Variance analysis | Variance reporting | Workflow automation
Related jobs
-
数据产品经理（数据/Ai向） CNY 240K-480KAPI Tool Calling | ClickHouse | Data ETL | Data Governance | Data ModelingSenior-level Full Time上海23h ago
-
AI data Solutions BD Director CNY 300K-420KB2B Sales | Business Development | Business planning | CRM | Client ManagementTravel within United StatesExecutive-level Full TimeShanghai, Shanghai Shi, China2d ago
-
AI data Solutions BD Director CNY 300K-420KB2B Sales | Business planning | CRM | Client Management | Contract NegotiationExecutive-level Full TimeShanghai, Shanghai Shi, China2d ago
-
Ai数据产品经理 CNY 240K-420KAgent Orchestration | Context Completion | Data Warehouse | Dimensional Modeling | ETLMid-level Full Time北京3d ago
-
Ai数据产品经理 CNY 180K-300KAgent Orchestration | Dashboard Design | Data Quality | Data Warehouse | Data quality monitoringMid-level Full Time北京3d ago
-
Senior Manager, AI Algorithm Lead CNY 240K-360KAI architecture | Data Modeling | Deep learning | Inference acceleration | Language ProcessingSenior-level Full TimeAIA ED (Shanghai) Hongkou, China8d ago
-
数据产品经理-2026届 CNY 192K-300KData Analysis | Data Mining | Decision Tree | Logistic Regression | Machine Learning1V1 mentor guidance | Access to compute resources | Career development | Challenging projects | Competitor research resourcesSenior-level Internship北京10d ago
-
Senior-level Full Time上海12d ago
-
AIOps | Agent systems | Capacity Planning | Cloud infrastructure | ContainerizationEmployee networks | Flexible work/life support | Inclusive development opportunities | Paid volunteer daysSenior-level Full TimeHangzhou, China17d ago
-
Senior Sales Manager, Embedded Payment Solutions CNY 380K-540KAPI Integration | B2B Sales | Device integration | EMV | Embedded SystemsFrequent travel | Occasional overseas travelSenior-level Full TimeShanghai, Shanghai, CN18d ago
-
2027届实习-Ai产品经理 CNY 50K-50KAI Models | AI tools | Artificial Intelligence | Data Analysis | Product DesignEntry-level Internship上海 R21d ago
-
Product Manager, AI Solutions CNY 304K-399KAnalytics | Backlog Management | Canva | Data Analysis | DemosDirect Access To Founding Team | Health insurance | High autonomy | Low bureaucracy | Optional hack weeksMid-level Full TimeShenzhen R21d ago
-
Product Manager, AI Solutions CNY 304K-399KAirtable | Asana | Backlog Management | Canva | DemosDirect Access To Founding Team | Health insurance | High autonomy and ownership | High visibility to leadership | Optional In Person Hack WeeksMid-level Full TimeChina R21d ago
-
Product Manager, AI Solutions CNY 304K-399KAI Product Development | Airtable | Asana | Backlog Management | CanvaDirect Access To Founding Team | Health insurance | High autonomy | Low bureaucracy | Optional hack weeksMid-level Full TimeShanghai R21d ago
-
Mid-level Full TimeHKG-CORP Hong Kong-One Taikoo Place, Hong …24d ago
-
Cause analysis | Continuous Improvement | Data Governance | Data Integrity | Data ModelingMid-level Full TimeShanghai - Daning Main Blg, China1mo ago
-
Anomaly Detection | Artificial Intelligence | Classification | Cross-functional | Cross-functional leadershipEmployee networks | Flexible work/life support | Inclusive development opportunities | Paid volunteer daysExecutive-level Full TimeHangzhou, China1mo ago
-
Sr Manager Demand Planning Data Analysis CNY 120K-240KAI | BI reporting | Causal analysis | Dashboarding | Data GovernanceSenior-level Full TimeShanghai, SH, CN1mo ago
-
Manager, AI / Data Scientist CNY 240K-360KClustering | Convolutional Neural Network | Data Quality | Decision Tree | Deep learningMid-level Full TimeAIA ED (Shanghai) Hongkou, China1mo ago
-
Information Technology Manager (Data Analytics) HKD 360K-612KAlteryx | Amazon Web Services | Artificial Intelligence | Big Data | Business IntelligenceMid-level Full TimeHong Kong, China1mo ago
-
Entry-level Full Time上海1mo ago
-
Data Modeling | Data Visualization | Deep learning | Machine Learning | PyTorchMid-level Full TimeChina-Shanghai (Tianshan-W-Rd)1mo ago