Manager, Marketing Analytics, Burger King, APAC China
Tasks
- Build bottom up monthly forecast
- Conduct product mix analysis
- Define analytics agenda
- Deliver performance deep dives
- Drive digital best practice adoption
- Ensure digital KPI measurement
- Identify digital growth opportunities
- Integrate digital sales into market narrative
- Lead franchisee analytics partnership
- Manage and coach analysts
- Measure promotions marketing programs and new products
- Optimize channel mix and promotional targeting
- Perform sales decompositions
- Perform variance analysis and corrective actions
- Present monthly business reviews
- Provide analytical feedback and development plans
- Recommend product and sales channel actions
- Review pricing and competitive benchmarks
- Size and prioritize opportunities
- Synthesize brand planning analytics into market strategy
- Validate forecast assumptions with field teams and franchisees
Perks/Benefits
Skills/Tech-stack
AI forecasting | Business Intelligence | Channel Mix | Channel mix optimization | Competitive benchmarking | Dashboard Design | Digital Sales Analytics | Digital measurement | Digital measurement frameworks | Digital sales | Excel | Forecasting | Franchisee Analytics | Looker | Marketing Analytics | Measurement frameworks | Mix analysis | Mix optimization | Opportunity sizing | Pattern Recognition | Power BI | PowerPoint | Pricing Analysis | Pricing by Channel | Product Mix Analysis | Product mix | Promotion analysis | Promotional Targeting | SQL | Sales Decomposition | Sales analytics | Self-serve | Self-serve reporting | Tableau | Variance analysis | Variance reporting | Workflow automation
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