Manager - Marketing Analytics
Holman - 2001 Bishops Gate Blvd, United States
USD 120K-187K Mid-level Full Time
Tasks
- Build marketing performance dashboards and ROAS reporting
- Create attribution forecasting and performance measurement frameworks
- Define digital project goals KPIs and performance benchmarks
- Design integrate and govern marketing data
- Develop quality assurance processes to reduce delivery time
- Develop scalable data models for marketing analytics
- Ensure governance of marketing data pipelines
- Ensure timely accurate marketing performance and ROI visibility
- Lead enterprise marketing analytics function
- Manage analytics workload and set priorities with project management tool
- Mentor and develop analytics team members
- Serve as marketing data vendor owner and integrate external data sources
- Support analytics automation efforts
- Translate analytical findings into media investment recommendations
Perks/Benefits
- 401k company match
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life and disability insurance
- Paid Holidays
- Paid time off
- Tuition reimbursement
- Vision insurance
Skills/Tech-stack
Attribution Modeling | Data Architecture | Data Governance | Data Modeling | Data Pipelines | Databricks | Forecasting | Google Analytics | Google Analytics 4 | KPI frameworks | Performance Measurement | Power BI | Project Management | Python | Qlik | R | ROAS) | SQL | Scenario Analysis | Snowflake
Education
Bachelor of Engineering | Bachelor of Science | Master of Science
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