Manager, Marketing Insights & Analytics
Tasks
- Build dashboards and reporting
- Collaborate on data architecture and reporting improvements
- Conduct complex multi source analysis
- Define campaign key performance indicators
- Develop statistical models
- Establish analytics center of excellence
- Evaluate campaign performance
- Lead analytics testing and end to end integration testing
- Lead digital marketing analytics strategy development
- Manage data validation and quality assurance
- Plan analytics projects and allocate resources
- Translate insights into business recommendations
Perks/Benefits
- 24/7 virtual healthcare
- Coursera access
- Defined contribution pension plan
- Employee and family assistance program
- Employee discounts
- Employee recognition programs
- Flexible benefits
- Health spending account
- Hybrid work
- Internal gig marketplace
- Mentorship programs
- Paid time off
- Personal spending account
- Profit sharing with company match
- Retirement planning support
- Work from abroad program
- Workplace wellness initiatives
Skills/Tech-stack
A/B | A/B Testing | Analytics 360 | Attribution | B testing | BigQuery | Call tracking | Churn analysis | DBT | Dashboards | Data Architecture | Data Mining | Data Modeling | Data Quality | Data Storytelling | Data Visualization | Data quality assurance | Digital marketing | Google Analytics | Google Analytics 360 | Google Tag | Google Tag Manager | Looker Studio | Marketing Analytics | Marketing Cloud | Media Mix | Media mix modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Power BI | Predictive Modeling | Propensity Modeling | Quality Assurance | ROI analysis | Retention modeling | SQL | Sales Cloud | Salesforce Marketing | Salesforce Marketing Cloud | Salesforce Sales | Salesforce Sales Cloud | Segmentation | Snowflake | Statistical modeling | Tableau | Tag Manager
Education
N/A
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