Manager, Media Experimentation & Incrementality
Tasks
- Enforce power standards
- Evaluate vendor methods and assumptions
- Expand causal measurement into subscriber engagement
- Hand off guidance to optimization and insights team
- Manage experimentation vendor relationship
- Mentor media analytics analyst and partner teams
- Monitor for leakage and seasonality
- Own incrementality testing program
- Prioritize study backlog and schedules
- Produce decision memos with lift and uncertainty
- Review and approve study designs
- Triangulate experiment results with MMM
- Triangulate experiment results with MTA
- Validate vendor deliverables with Python
- Validate vendor deliverables with R
- Validate vendor deliverables with SQL
Perks/Benefits
Skills/Tech-stack
Big Data | Causal Inference | Data Science | Difference-in-differences | Excel | Holdout Experiments | Market matching | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Parallel Trends | Power analysis | Project Management | Python | R | Randomized-Controlled Trials | SQL | Web Analytics
Education
N/A
Regions
Countries
States
Cities
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