Marketing Analytics Lead
Tasks
- Build marketing channel dashboards
- Conduct deep dive marketing performance analysis
- Connect marketing spend to pipeline and ARR
- Develop attribution and measurement frameworks
- Generate marketing performance insights
- Maintain dbt data models
- Partner with stakeholders to define metrics
- Perform incrementality testing
Perks/Benefits
- Annual leave
- Fully Remote Working Environment
- Generative AI subsidy
- Learning and development allowance
- Paid parental leave
- Personal Leave Allowance
- Top-spec hardware
- Wfh set-up allowance
Skills/Tech-stack
Attribution Modeling | Causal Inference | DBT | ELT | ETL | Google BigQuery | HubSpot | Incrementality testing | Lead Scoring | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | SQL | Salesforce | ThoughtSpot | Uplift Modeling
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Cities
Related jobs
-
Analytics and Insights Lead (CX) AUD 120K-144KAI tools | Change Management | Customer Experience | Customer Voice | Data GovernanceFree Toiletry Paper | Healthcare support | Learning and development opportunities | Paid leaveSenior-level Full TimeMelbourne, VIC Australia (Remote) R4d ago
-
Senior Analyst, Data & Analytics AUD 60K-78KAI workflows | Agentic AI | Agentic AI Workflows | Business Intelligence | DBTEmployee network groups | Hybrid work model | Travel discountSenior-level Full TimeMelbourne, Victoria, Australia R5d ago
-
Attribution Modeling | BI reporting | Business Intelligence | Cloud Data | Cloud data warehousingCompany sponsored generative AI tools | Fully remote | High performance laptop and equipment | Home office setup allowance | Learning and development budgetSenior-level Full TimeAustralia R7d ago
-
AWS | Data Quality | Data Visualization | Excel | Marketing AnalyticsEmployee shares discount | Flexible time off | Flexible working environment | Hybrid work model | Novated leasingMid-level Full TimeNorth Sydney, NSW, Australia R7d ago
-
Senior Marketing Analytics Engineer - Remote AUD 110K-120KBusiness Intelligence | Data Catalog | Data Modeling | Data Visualization | ForecastingEmployee stock options | Learning and development | Parental leave | Remote work | WFH office expense budgetSenior-level Full TimeSydney, New South Wales 2000, Australia R28d ago