Marketing Analytics Lead
Tasks
- Build marketing channel dashboards
- Conduct deep dive marketing performance analysis
- Connect marketing spend to pipeline and ARR
- Develop attribution and measurement frameworks
- Generate marketing performance insights
- Maintain dbt data models
- Partner with stakeholders to define metrics
- Perform incrementality testing
Perks/Benefits
- Annual leave
- Fully Remote Working Environment
- Generative AI subsidy
- Learning and development allowance
- Paid parental leave
- Personal Leave Allowance
- Top-spec hardware
- Wfh set-up allowance
Skills/Tech-stack
Attribution Modeling | Causal Inference | DBT | ELT | ETL | Google BigQuery | HubSpot | Incrementality testing | Lead Scoring | Looker | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | Python | SQL | Salesforce | ThoughtSpot | Uplift Modeling
Education
Bachelor of Arts | Bachelor of Engineering | Bachelor of Science
Regions
Countries
States
Cities
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