Marketing Analytics Manager
Tasks
- Analyze full-funnel performance
- Apply predictive modeling for campaign performance
- Automate reporting and improve data quality
- Build attribution modeling
- Create performance dashboards
- Define KPI definitions and benchmarks
- Develop ROI and contribution models
- Develop marketing measurement frameworks
- Forecast pipeline and revenue
- Identify and implement AI marketing use cases
- Partner on data requirements and source of truth datasets
- Translate marketing performance into executive narratives
- Validate data accuracy and measurement consistency
Perks/Benefits
- Annual wellness days
- Community Outreach Days
- Flexible work environment
- Global collaboration opportunities
- Recognition program
Skills/Tech-stack
Attribution Modeling | Contribution analysis | Data Modeling | Data Quality | Data Visualization | Excel | Excel Macros | Forecasting | Funnel analytics | Generative AI | KPI Definition | Marketing Analytics | Media mix modeling | Mix Modeling | Power BI | Power Pivot | Predictive Modeling | ROI modeling | SQL | Tableau
Education
N/A
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