Marketing Analytics Manager
Tasks
- Align with finance on ROI budget and revenue attribution
- Analyze creative and channel performance
- Build marketing measurement capabilities
- Build real time goal dashboards
- Improve experiment design and measurement requests
- Lead incrementality testing and MMM
- Manage analytical team and analytics engineers
- Own marketing analytics from planning through optimization
- Partner with external MMM and attribution vendors
- Partner with product analytics on user journey and retention
- Set analytics roadmap with marketing leadership
- Translate business objectives into measurable OKRs
Perks/Benefits
- Enhanced parental leave
- Female health leave
- Health & pension benefits
- Hybrid work
- In-person collaboration
- Maternity paternity and adoptive leave
- Paid holiday
- Sabbatical
- Sick leave
Skills/Tech-stack
Attribution | Causal Inference | Cohort Analysis | Geo Holdout Experiments | Holdout Experiments | Incrementality testing | Looker | Marketing Mix | Marketing mix modelling | Python | SQL | Synthetic control | Tableau
Education
N/A
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