Marketing Analytics Manager
Tasks
- Build marketing mix modeling approaches
- Coordinate data requirements across teams
- Create marketing dashboards
- Define marketing KPIs
- Develop multi-touch attribution models
- Measure ROI across paid media and organic channels
- Mentor junior analysts
- Run A B testing and incrementality studies
Perks/Benefits
- 401k match
- Accidental insurance
- Dental insurance
- Fitness reimbursement
- Flexible PTO
- HSA match
- In-office collaboration
- Life insurance
- Meal program
- Medical, dental & vision coverage
- Remote work flexibility
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | B testing | Data Visualization | Data pipeline | DynamoDB | ETL | Machine Learning | Marketing Analytics | Marketing Mix | Marketing Mix Modeling | Mix Modeling | Multi-Touch Attribution | Multi-touch) | NoSQL | SQL | Snowflake | Statistical Analysis
Education
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