Marketing Analytics Manager
Tasks
- Analyze full funnel performance lead to pipeline
- Build and maintain marketing dashboards
- Connect campaign activity to pipeline outcomes
- Develop multi-touch attribution models
- Ensure data quality across marketing systems
- Evaluate channel effectiveness for budget allocation
- Identify funnel bottlenecks and partner to fix them
- Improve Salesforce marketing funnel visibility
- Maintain consistency across Salesforce Airtable and marketing platforms
- Own campaign measurement and performance reporting
- Own marketing analytics data dictionary
- Standardize marketing reporting definitions
Perks/Benefits
- 401k match
- Annual performance incentive bonus
- Company holidays
- Comprehensive health benefits
- Employee referral program
- Fertility care benefits
- Free testing
- Long term equity awards
- Paid time off
- Wellness benefits
Skills/Tech-stack
Airtable | Attribution Modeling | BI reporting | Data Quality | Eloqua | HubSpot | Looker | Marketing Automation | Marketo | Multi-Touch Attribution | Multi-touch) | Pardot | Power BI | SQL | Salesforce | Snowflake | Tableau
Education
N/A
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