Marketing Analytics & SEO Manager
Tasks
- Analyze campaign performance
- Analyze customer behavior
- Build audience segmentation
- Build dashboards and reporting
- Create landing pages and content for AI
- Ensure data integrity and compliance
- Execute A/B testing
- Implement automation
- Integrate data across systems
- Manage marketing technology platforms
- Measure organic rankings and visibility
- Optimize marketing funnels
- Partner with IT for system integration
- Recommend campaign optimizations
- Support SEO strategy
- Support lifecycle marketing
- Test and iterate SEO content
- Track marketing KPIs
Perks/Benefits
- 401k plan
- Dental insurance
- Life insurance
- Long-term disability
- Medical insurance
- Paid Holidays
- Paid leave
- Paid vacation
- Short-term disability
- Vision insurance
Skills/Tech-stack
A/B | A/B Testing | B testing | CRM Integration | Copilot | Customer Segmentation | Dashboard Reporting | Data integration | Engine optimization | Generative AI | Google Analytics | Google Analytics 4 | Google Tag | Google Tag Manager | Keyword Research | LLM Testing | Marketing Analytics | Marketing Automation | Metadata optimization | Microsoft Office | Microsoft Office 365 | Office 365 | Prompt engineering | Schema Markup | Search Engine | Search engine optimization | Structured data | Tag Manager | Technical SEO
Education
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