Marketing and Digital Analytics Lead
Sydney, NSW, Australia
AUD 92K-111K (estimate) Senior-level Full Time
Tasks
- Deliver customer behavior journey performance insights
- Deliver marketing effectiveness insights
- Design measurement frameworks
- Ensure data quality, lineage, governance
- Identify performance drivers using data
- Optimize initiatives using analytics
- Own customer experience analytics reporting
- Own marketing reporting end to end
- Partner with marketing digital and MarTech on measurement approaches
- Perform digital and marketing reporting adoption uplift
Perks/Benefits
- Additional leave
- Birthday leave
- Confidential support
- Discounts on financial services
- Employer super
- Life leave
- Retail travel entertainment discounts
Skills/Tech-stack
Adobe Analytics | Adobe Customer Journey | Adobe Customer Journey Analytics | Adobe Experience | Adobe Experience Platform | Business Intelligence | Customer Journey Analytics | Data Governance | Data Lineage | Data Quality | Databricks | Digital analytics | Experience Platform | Journey Analytics | Marketing Analytics | Measurement frameworks | Power BI | SQL
Education
N/A
Regions
Countries
States
Cities
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